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The Bräuler

The Bräuler

A new way to get your fill.

Traditional glass growlers are available in a variety of styles and colors. They’re cheap, easy to clean, but fragile. I’ve broken a couple of them since I always have one rolling around in the car. Fortunately, they were empty; otherwise, I might have shed a tear in my (spilled) beer. I may have broken my last growler, though. There’s a new growler in town and it’s made out of 18/8 food grade stainless steel. I suspect that makes it strong enough to bounce off the pavement, unlike my first glass growler which chipped and cracked. The Bräuler was designed by three guys who share a love of beer: Harvey Claussen, an engineer; James Andrew, an Industrial Designer; and Christian DeBenedetti, a writer.

They met at a bar and hashed out a new growler design while having some beers; quite a brainstorming session in my opinion. The Bräuler is a modular growler system designed to carry 64oz. of deliciously tasty beer and do it with style. It’s modular because it is designed to receive various cap accessories including handles, a traditional metal cap and a bail-top cap. The pièce de résistance for the system is a patent pending CO2 charged Tap Cap™ that will be available in the next three months. Imagine having your own portable little keg everywhere. What are the possibilities? Tailgates? Family picnics? Fishing docks?

The Bräuler is not only lightweight but light-proof. The steel construction helps to eliminate those pesky isohumulones that lead to skunked beer. A 2½” wide mouth makes the growler easy to fill and clean. Gone are those little bottle brushes for the narrow necks of the traditional growler. Current MSRP is $40 – $50, which is a little on the steep side but will pay for itself when you drop it two or three times. Did I mention it has a lifetime guarantee?

If you’re dying to get your hands on one of these growlers, check out Dogfish Head in Milton, DE. They are one of the breweries that are piloting The Bräuler. Not only does this give you a chance to take a small trip, but you can geek out drinking a few good beers and pick up some new gear for your return trip.

Future plans call for a double-walled version of The Bräuler (almost like a thermos for beer), laser etching, as well as custom colors and finishes. The caps will be available with removable custom inserts that are customizable, collectible and Forest Stewardship Council (FSC) approved, and can be printed with QR codes if desired. Since the makers of The Bräuler are still working on establishing distribution channels, you can contact them via email (info@zythosproject.com) or go to thezythosproject.tumblr.com/brauler, to get on the waiting list.

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